Wednesday, September 15, 2010

Am I Grabbing Your Attention? Good.

When dealing with social media in the entertainment industry, ethical issues can play a huge factor when it comes to what to say and what not to say. Once something is posted into the cyber world, it is there forever. This can cause problems for people who make false statements, post inappropriate pictures of themselves (or others), or just say something flat out stupid. Although you might have full control over what you post on the Internet, the scary part is -- you don't have control over what other's can post.


In order to grab someone's attention to read what you have to say, you have a make a bold heading. The media loves to take the truth and run with it to make it more interesting for their readers.  This can sometimes cause the truth to be twisted and taken differently than it was meant, and in turn, cause rumors to start and spread.  Honesty, as we all should know, is the best policy, and is often a huge ethical problem that is taken too far in social media, if used at all.


The honesty policy goes hand in hand with privacy. Do you want the world do know your dirty little secret? I bet not, and if you do, kudos (yes, I really just said that). Just like changing the truth to make it more interesting, the entertainment industry loves to blab all of the gossip and new secrets about celebrities and their lives. Sometimes this can be taken too far and ethical boundaries can get crossed, as sad as that is to say. So, stay ethical, do the right thing, and don't blab things you wouldn't want blabbed about you. I guess when it comes to the entertainment industry, it is easier said than done.


When things like this happen, people can get very upset and blame the person who tweeted or wrote things about them on the Internet.  This is when the author, or the "tweeter," has to take full responsibility for their post and do some serious crisis management. This is the ultimate hardest part of PR that there is because how can you take back what you said and alter people's way of thinking? People form opinions very easily and can be quick to judge someone based on something they read online. Are you capable of changing their minds and reformulating their opinions?


As I was browsing the Internet, I came across an article that seemed almost impossible, stating that Kim Kardashian is believed to be pregnant. Who can really make a judgement that obscene about her based on a picture and a purchase she was "seen" making?  Who's to say that the pregnancy tests were for her use? Even if this article was true, is it ethical for the media to be drawing such attention to this? If Kim really is pregnant, would she want the public knowing so soon? What are your opinions about ethics when it comes to social media in the entertainment industry? Further more, if you read something that you believed to be unethical, would you do anything about it?

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